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In this expanded partnership, 乐播传媒视频 will provide technology services to BAT across Poland, Romania and India. 乐播传媒视频 will also continue to collaborate with BAT to scale capabilities at the newly launched BAT Future Capabilities Centre in India, while supporting BAT鈥檚 existing technology hubs in Malaysia and Mexico.

This new strategic deal will deepen an already well-established partnership between 乐播传媒视频 and BAT, streamlining end-to-end technology delivery and improving speed, efficiency, and service quality.

As part of the deal, 乐播传媒视频 will strengthen its footprint and onshore capabilities in Europe, which will be strategically redeployed over time to support continued growth across the region.

Commenting on the partnership, Jean-Pierre Cussac, Global Head of IDT Services and Tech Delivery, BAT, said: 鈥淧artnering with 乐播传媒视频 enables us to enhance resilience, innovation and agility across our technology operations. Their delivery excellence and domain strength make them a trusted partner as we streamline our operating model, simplify managed services and prepare for the next phase of digital transformation.鈥�

Manas Chakraborty, MD & CEO, 乐播传媒视频, stated:鈥淭his strategic programme marks a milestone in our European growth roadmap as well as in our decades long partnership with BAT. We at 乐播传媒视频, look forward to working closely with our BAT colleagues in Poland and Romania. This partnership will bring together the exceptional domain experience and complementary technology skills of the two teams which will significantly augment the collective service delivery standards. This alliance reflects our commitment to accelerate BAT鈥檚 transformation. Going forward, we envisage many such outcome-oriented long term collaboration opportunities with our clients worldwide.鈥�

About 乐播传媒视频:

乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital聽expertise, strong industry speci铿乧 alliances and the unique ability to聽leverage聽deep domain聽expertise聽from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.

For more information, please visit: http://www.itcinfotech.com.

For further information please contact:

Sneha Sharma, Media Relations
贰尘补颈濒:听Sneha.Sharma@itcinfotech.com听触听

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BANGALORE, India and SUNNYVALE, Calif, July 23, 2026聽鈥� 乐播传媒视频, a leading global technology services and solutions provider, today announced a strategic partnership with Google Cloud to propel its internal transformation to an agentic-first enterprise and drive accelerate AI-powered growth for its global customers.

乐播传媒视频 will become its own 鈥渃ustomer zero鈥� for Gemini Enterprise by deploying, validating, and scaling Google’s agentic AI platform across its organization before bringing proven implementation methodologies and technical blueprints to its customers. By embedding AI into its own operations first, 乐播传媒视频 will offer customers implementation experience anchored on measurable business results.

“As enterprises move from AI experimentation to enterprise-wide adoption, they are looking for partners who have successfully navigated that journey themselves,” said Manas Chakraborty, Managing Director & CEO, 乐播传媒视频. “Our wall-to-wall deployment of Gemini Enterprise anchors our own agentic-first strategy, driving non-linear, AI-led progress for our business. It also ensures we build deep operational expertise, and proprietary IP to deliver next-generation, AI-driven outcomes for our customers worldwide.鈥�

Driving velocity from within: elevating enterprise operations at scale

乐播传媒视频鈥檚 enterprise-wide deployment of Gemini Enterprise spans multiple layers of its global operations, focusing significantly on driving internal speed and efficiency:

• Accelerated software engineering: For 乐播传媒视频鈥檚 core developer teams, Antigravity will help optimize software development velocity, manage legacy code migration at scale, reduce code complexity, and speed up application modernization timelines.
• Autonomous workflows: Utilizing Gemini Enterprise, 乐播传媒视频 is moving beyond simple AI prompts to building specialized AI agents and deploying multi-agent orchestration. These agents will collaborate across internal systems and data sources to execute complex corporate tasks autonomously, building valuable proprietary IP within a secure, sovereign AI environment.
• Corporate function automation: Gemini Enterprise is being integrated across administrative, HR, finance, and legal functions. This helps automate complex, time-consuming processes, including accelerating RFP drafting cycles, managing internal IT and HR service tickets, and streamlining financial invoice audits.

Scaling insight and impact to global enterprises

Beyond internal productivity, this strategic partnership is designed to scale real-world agentic capabilities and take it to the wider business ecosystem. As 乐播传媒视频 refines and validates these autonomous workflows internally, it will collaborate with Google Cloud to broaden market access to Gemini Enterprise through:

• Joint Centers of Excellence: 乐播传媒视频 and Google Cloud will establish dedicated AI Centers of Excellence (CoEs) in different cities. These will serve as strategic innovation hubs focused on building deep Google Cloud AI capabilities, developing industry-specific AI blueprints with enterprise agent frameworks.
• Commercializing industry accelerators: 乐播传媒视频 will combine its firsthand deployment experience with its domain expertise to build custom AI blueprints tailored for the consumer packaged goods (CPG), retail, hospitality, and manufacturing sectors.

鈥溊植ゴ绞悠碘�檚 deployment of Gemini Enterprise across its entire strong workforce represents an exceptional commitment to operational excellence,鈥� said Sashi Sreedharan, Managing Director, Google Cloud India. 鈥淏y standardizing its daily workflows on Google Cloud AI, 乐播传媒视频 is gaining deep, practical experience with advanced automation at scale. Through our close collaboration, we are combining this firsthand insight with Google Cloud’s AI ecosystem to deliver market-ready solutions. Together, we are uniquely positioned to empower organizations worldwide to safely and effectively scale their own AI initiatives.鈥�

About 乐播传媒视频:

乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry-specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking and Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.

For more information, please visit: .

About Google Cloud:

Google Cloud offers a powerful, optimized AI stack, including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications, that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Press Contacts:

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Bangalore, India,19 May 2026 – 聽乐播传媒视频, a global technology services and solutions provider, and InsureMO, the global insurance infrastructure platform, today announced a strategic alliance to help insurers accelerate modernisation through agentic AI. The partnership will focus initially on the Middle East, Africa, and India, with plans to expand into additional markets.

The alliance brings together two complementary capabilities: 乐播传媒视频’s K-Fabric agentic AI framework, which orchestrates autonomous AI agents across business workflows, and InsureMO’s platform of 2,500+ atomic APIs spanning policy, claims, underwriting, distribution, and product configuration. Given that InsureMO’s APIs are built in open, structured formats, AI agents can discover, call, and compose them into working insurance applications directly which is core technical enabler. Hence K-Fabric’s agents do not need custom integration or proprietary connectors to operate on InsureMO. They simply call the APIs.

For insurers in the Middle East, Africa, and India, the partnership addresses a specific challenge encompassing the need to modernise operations and launch new products quickly, without the cost and risk of replacing existing core systems.

InsureMO’s API layer sits alongside legacy systems of record, while 乐播传媒视频’s AI agents automate processes that would traditionally require months of manual configuration and integration work.

Under the alliance, the two companies will co-develop AI-driven insurance solutions, starting with intelligent underwriting, automated product configuration, and claims workflow automation. 乐播传媒视频’s Digital and AI Experience Centres in Bengaluru and Kolkata, along with its AI Studio in Pune, will serve as co-innovation hubs for solution development and client validation. 乐播传媒视频 will also build a certified InsureMO practice, with engineers trained and certified on InsureMO’s platform architecture and API framework.

Manas Chakraborty, CEO of 乐播传媒视频, said:聽“Insurers in high-growth markets need transformation at speed which can enable them to deliver results in months, not years. Our alliance with InsureMO provides a platform for our K-Fabric AI agents to operate natively across the insurance value chain, helping carriers deploy intelligent automation faster, with lower risk and cost than traditional modernisation programmes.”

Rajat Sharma, Chief Revenue Officer at InsureMO, said:聽“乐播传媒视频’s strength in the Middle East and India, combined with their K-Fabric AI framework, makes them an ideal partner to bring our platform to enterprises who want to modernise without disruption. Our APIs are designed so that any AI tool that can call an API can build on InsureMO. With 乐播传媒视频’s delivery capability and regional presence, we can now offer insurers a complete path from AI strategy to production deployment.”

The alliance is with immediate effect, with joint go-to-market activities planned across the Middle East, India, and Africa in 2026.

About 乐播传媒视频:

乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry-specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking and Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.

For more information, please visit:聽http://www.itcinfotech.com.

About InsureMO

InsureMO is the global insurance infrastructure platform. The platform is organised across three pillars, API, Data, and AI, with thousands of atomic, domain-specific APIs spanning the full insurance lifecycle from quotation to claims. The architecture is open by design: the same APIs that connect 8,700+ distribution channels and technology partners are equally discoverable by AI agents and coding assistants. This is what makes InsureMO both ecosystem-friendly and AI-friendly; any AI tool that can call an API can build on InsureMO. Over 500 insurers, distributors, and ecosystem partners across 50+ countries run on InsureMO, processing more than US$25 billion in Gross Written Premium across 17,500+ configured products spanning Life and Health, Personal Lines, Commercial and Specialty, and Reinsurance.

Visit: .

For further information please contact:

Sneha Sharma, Media Relations
贰尘补颈濒:听Sneha.Sharma@itcinfotech.com听触听

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