The new hub underscores 乐播传媒视频鈥檚 commitment to driving AI-led digital transformation and enhancing regional delivery capabilities for customers across the region.
January 15, 2026 鈥� RIYADH, Saudi Arabia & DUBAI, United Arab Emirates & BANGALORE, India:聽乐播传媒视频, a leading global technology services provider, today announced the inauguration of its聽Digital & AI Engineering Hub in Riyadh, as the company completes 15 years of operations in the Middle East.
The new hub was inaugurated by聽Mr. Sanjiv Puri, Chairman & Managing Director, ITC Ltd and Chairman of 乐播传媒视频., underscoring 乐播传媒视频鈥檚 long-term commitment to the Kingdom of Saudi Arabia and the broader Middle Eastern Region.
The Digital & AI Engineering Hub has been established to enable enterprises to accelerate their digital transformation initiatives. The hub will focus on聽digital engineering, AI-led innovation, cloud, automation, and platform-based solutions, to improve agility, operational efficiency, and scalability for organisations while delivering measurable business outcomes.
Commenting on the launch,聽Vishal Kumar, President & Regional Head 鈥� MEA, India & APAC, 乐播传媒视频, said:
鈥淥ur expansion in Riyadh reflects 乐播传媒视频鈥檚 long-standing commitment to the Middle East and our confidence in the region鈥檚 digital growth trajectory. The new Digital & AI Engineering Hub will enable us to work more closely with our clients, deliver advanced technology solutions at scale, and support Saudi Arabia鈥檚 ambition of building a globally competitive, innovation-led economy.鈥�
This strategic expansion aligns closely with聽Saudi Arabia鈥檚 Vision 2030, which emphasizes strengthening digital and AI capabilities, fostering innovation, and developing a knowledge-based economy.
The opening of the Digital & AI Engineering Hub in Riyadh underscores 乐播传媒视频鈥檚 commitment to Saudization and the development of talent within the Kingdom. The hub will cultivate a skilled local workforce, build digital capabilities, and deliver expertise-led solutions from Saudi Arabia. This investment strengthens a sustainable ecosystem that accelerates digital transformation, enhances delivery excellence, and enables faster collaboration for our customers across the region.
About 乐播传媒视频:
乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry speci铿乧 alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.
For more information, please visit:聽http://www.itcinfotech.com.
For further information please contact:
Seema Kalgutkar, Media Relations
贰尘补颈濒:听Seema.Kalgutkar@itcinfotech.com听触听http://www.itcinfotech.com.
