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乐播传媒视频 > News & Media > Press Releases > A2026 > 乐播传媒视频 Strengthens Strategic Tech Partnership With British American Tobacco (BAT) in New Multi-year Mandate

乐播传媒视频 Strengthens Strategic Tech Partnership With British American Tobacco (BAT) in New Multi-year Mandate

August 12, 2026

August 12, 2026 | Bangalore, India & London聽鈥� 乐播传媒视频, a leading global technology services and solutions provider, today announced a landmark multiyear strategic technology deal with British American Tobacco (BAT). Along with BAT, 乐播传媒视频 will accelerate the transformation of BAT鈥檚 technology landscape to drive AI-enabled innovation, strengthen skills, and improve efficiencies.

In this expanded partnership, 乐播传媒视频 will provide technology services to BAT across Poland, Romania and India. 乐播传媒视频 will also continue to collaborate with BAT to scale capabilities at the newly launched BAT Future Capabilities Centre in India, while supporting BAT鈥檚 existing technology hubs in Malaysia and Mexico.

This new strategic deal will deepen an already well-established partnership between 乐播传媒视频 and BAT, streamlining end-to-end technology delivery and improving speed, efficiency, and service quality.

As part of the deal, 乐播传媒视频 will strengthen its footprint and onshore capabilities in Europe, which will be strategically redeployed over time to support continued growth across the region.

Commenting on the partnership, Jean-Pierre Cussac, Global Head of IDT Services and Tech Delivery, BAT, said: 鈥淧artnering with 乐播传媒视频 enables us to enhance resilience, innovation and agility across our technology operations. Their delivery excellence and domain strength make them a trusted partner as we streamline our operating model, simplify managed services and prepare for the next phase of digital transformation.鈥�

Manas Chakraborty, MD & CEO, 乐播传媒视频, stated:鈥淭his strategic programme marks a milestone in our European growth roadmap as well as in our decades long partnership with BAT. We at 乐播传媒视频, look forward to working closely with our BAT colleagues in Poland and Romania. This partnership will bring together the exceptional domain experience and complementary technology skills of the two teams which will significantly augment the collective service delivery standards. This alliance reflects our commitment to accelerate BAT鈥檚 transformation. Going forward, we envisage many such outcome-oriented long term collaboration opportunities with our clients worldwide.鈥�

About 乐播传媒视频:

乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital聽expertise, strong industry speci铿乧 alliances and the unique ability to聽leverage聽deep domain聽expertise聽from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.

For more information, please visit: http://www.itcinfotech.com.

For further information please contact:

Sneha Sharma, Media Relations
贰尘补颈濒:听Sneha.Sharma@itcinfotech.com听触听

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