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Driving Global Trade Marketing Transformation Through Centralized Programme Delivery

May 12, 2026

Executive Summary

A large鈥憇cale trade marketing and B2B transformation through structured programme governance, standardized platforms, and harmonized global rollouts.

Business Challenge

  • Fragmented trade marketing platforms and processes across regions
  • Inconsistent trade execution and limited cross鈥憁arket visibility
  • Complexity in rolling out trade platforms at scale across diverse markets
  • Need for strong program governance, coordinated rollouts, and sustained adoption

Business Challenge

  • Fragmented trade marketing platforms and processes across regions
  • Inconsistent trade execution and limited cross鈥憁arket visibility
  • Complexity in rolling out trade platforms at scale across diverse markets
  • Need for strong program governance, coordinated rollouts, and sustained adoption

Our Solution

  • Delivered an end鈥憈o鈥慹nd global trade marketing & B2B transformation programme
  • Established centralized program governance and PMO for multi鈥憁arket execution
  • Designed, built, and deployed standardized trade platforms covering trade execution, analytics, planning, and B2B enablement
  • Executed global template rollouts with localized adaptations and sustained support models

Key Results and Benefits

  • Standardized trade marketing capabilities across global markets
  • Improved program control through centralized governance and rollout discipline
  • Scalable platforms supporting consistent trade execution and analytics
  • Faster market deployments with optimized operational costs

Impact Metrics

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Markets live globally

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Retailers

About 乐播传媒视频

乐播传媒视频 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 乐播传媒视频 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. 乐播传媒视频 is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at 乐播传媒视频 is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.

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