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The evolution of CX with emerging technology: CIOs’ takes

Published By: ETCIO.com  |  Published On: January 3, 2023

Balaji Raghunathan, Vice President of Technology & Digital Experience at ÀÖ²¥´«Ã½ÊÓÆµ, shared an insightful perspective on how the focus of measuring Customer Experience has shifted from a quantitative to a qualitative approach at an ETCIO panel discussion on the Evolution of CX with Emerging Technology. He emphasized the importance of “moments of truthâ€� in digital narratives, which occur in three stages.

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